One-off or one million today it is easier than ever to impress prospective customers with high quality full colour business stationery and promotional material. The marketing products listed below are printed full colour offset litho which is iideally suited for short and medium run projects. In general terms the larger the quantity the cheaper per item, this, therefore, determines the most economic method of printing. During the last twenty years the print industry has gone through massive changes since letterpress was the preferred option. This was followed by lithographic (off set litho) printing which produced sharper quality with plates being created from "camera ready" black and white artwork. At this time pre-press work was done by a specialist reprographic imagesetting studio. One of the reasons full colour printing was so expensive was that a separate plate had to be produced for each colour.CTP (Computer to plate) hailed the arrival of the digital age which allowed graphic designers to bypass the reprographic studio stage and send press ready artwork direct to the printers. Digital print, previously useful for one-off large format projects and too expensive for volume printing now offers a flexible and affordable alternative. Web offset printing is used for high volume projects such as newspapers and magazines. Promotional products such as banners, advertising signs, flags, signboards and t-shirts are normally screen printed.

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